Monthly Archives: April 2017

Online Business and Article Writing

Article writing is a legitimate way to promote your online business and ensure a good supply of targeted and interested traffic arrives at your site and you can consequently make money at home.

The headline is important for any article that you write to promote your online business but what if people get into your article and find that what you are writing about is rubbish. What does this do for your online business promotion? Does this help you make money at home?

It flaws it and weakens it and this is not what you are trying to do as your key objective of writing articles is to be informative and to drive interested and targeted traffic to your web site. So writing inferior articles defeats the purpose of your primary goal and this should always be considered before submitting an article to the Ezines.

To create your intriguingly interesting article content you need to learn to keep on track and although some people are pushing out a thousand and one articles every twenty four hours with some article creation machine there is no comparison between these and a well thought out and delivered article.

Another advantage of keeping on track when writing your article is that people will follow what you have to say right to the end of the article and this will lead them to your website link. If they then enter your link then there is a fair possibility that they will end up doing business with you.

Another issue that you may find when you are submitting the same article to numerous Ezines is that you have issues with duplicate content. With all the information going around on the internet there is always potential issues that the exact same article will end up being on several different directories.

This probably wouldn’t be such an issue if Google and other major search engines hadn’t had to confront the problem and come up with a workable solution. The solution that they arrived at was to relegate ‘duplicate content’ in whatever form it was found to be ‘junk’.

This causes major concern for the article marketer and the article directory owners. The directory owners seem to have overcome this issue to some degree by adding comments and other paraphernalia to articles within the directory so that they are never 100% the same as articles in other directories. They also have policy on authors being required to only submit original work.

As webmasters with our own blogs and Squidoo lenses etc it would be wise if we followed similar policy for our own sites as a way of ensuring they remain highly relevant to the search engines due to their uniqueness.

Article writers however have faced this problem some have decided to stay with only the top ranking article publishers and write unique articles for these recognized publishers like Ezines and Go Articles. This is a good option as you will build a base of readers who look forward to your articles being written knowing that they won’t be found anywhere else. Your ‘expert’ status is probably the easiest to build using this method.

Some authors use the method above but then re write the articles after they have been accepted by the major publishers and then submit them to the article directories. This too is fine if you have the time to make the changes and you know what you are doing.

Others have not changed how they present their articles and have left the problem up to the directories. This isn’t a bad option either but if you want to publish as wide as possible this option probably isn’t the best because it will see some of your articles being rejected or removed because of duplicate content.

Article writers need to consider avoiding duplicate content and how best they can overcome the issues that face them in this area. The major issue though is content. Writers write on subjects that are relevant and they write to eventually become recognized as experts, even if you are an expert for the novice you want your content to hold up and be relevant and helpful to your audience.

This is the main aim of writing articles to create good back links for your online business website.

Business and Internet: Moving Your Systems Online

Some time ago, a person asked me to develop some software for his company. He needed a management system. He didn’t want an out-of-the-box system, he wanted something that resembled perfectly the way his company worked. The sales process involved salesmen travelling different states. I still remember his surprise when I suggested implementing the system over a web based platform. He had never before thought of the company using the web for anything else than email and the institutional website. As he wasn’t totally convinced, we decided to implement one online module first, and then gradually move the rest of the operations online. He agreed, and it worked great. However, it does not mean that it will work great in all cases. It is necessary to analyze the company business process, and consider whether moving the systems online will be beneficial or not. In business, as you know, it is essential to make the right moves.

Let’s have a look at the advantages the web offers:

1) Reach your systems from anywhere in the world

It doesn’t matter if you are at your office or travelling far away. If you have Internet access, you can login to your company system and work or check reports. This is very important if you travel often, or some employees do. In the case of the salesmen I mentioned before, moving the system online provided a way for them to directly load the sales sheets from their home or a hotel.

2) Easy to use

If you know how to use a browser, you know how to use the system. The system is easy to learn, using it is much like surfing the web. It is an advantage when new personnel needs to be trained.

3) No infraestructure needed

All you need is a web server where to locate your system, and computers with Internet access. For small businesses, even the same hosting package you have for your institutional website may be enough. Your online system will be a private, password protected area of the website.

4) Modular development

It is easy to develop systems in a modular way, adding new pages gradually.

5) Different technologies available to build your system

Nowadays, there are many different programming languages and database engines you can pick from to implement a web based system. You can go with an open source solution, for example using Php and MySQL; or you can decide to implement using ASP.NET and SQLServer. Which configuration you choose will depend on your particular needs, personal preference and budget.

6) Centralized updates

When the system is updated, all you have to do is upload the changed or new pages to the server.

7) New services for employees, customers and suppliers

The online system allows you to offer new services to your employees, like distance training. You can also add services for your customers and suppliers, incorporating them to your business process. You could allow customers to view their bills online, for example, or query the status of their orders. You could allow suppliers to view their payment status or you could even implement a way to load orders to your suppliers systems automatically. The possibilities are endless.

When you suggest an online system to a company, the typical drawback is about security. There are ways to make the system safe. Sensible data can be encrypted in the database. The system scripts can be encrypted themselves. The whole system must be password protected, and passwords should be stored encrypted. So only someone knowing the right combination of user and password would be able to get into the system. Users should be instructed to change their passwords every now and then, and never write down their username and password together. If you are highly concerned about having the system on a remote server, you could even have a server in-house. Although this will imply you need to have someone able to manage and maintain this server working.

Should you move your business system online? Well, this is a question that can’t be answered without knowing your particular needs. But it is highly probable that it will be beneficial for your company if you at least move certain parts of your business process online. If you are not sure, try picking one aspect of your business and implement it. You can then check how it goes, and decide if you will keep moving more processes online. My experience tells that more business aspects are being moved to web based systems every day.